Samsung and Apple to Eliminate charger in their Upcoming Smartphone Boxes

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As, we can recall Smartphones have always come up with a charger included within the box. In earlier days manufacturers adopt proprietary unique pins to their products. Although, it had been necessary back to include the charger within the Box, after all how would you use the device once the Battery Depletes..? This practice has carried on for many years now but we would be looking at another defining moment in smartphone industry as reports now suggest that both Samsung and Apple are considering to eliminate charger in their upcoming smartphone box.
The first set of reports depends upon (noted by Apple) analyst ‘Ming-chi Kuo’ who comments that with the upcoming iPhone 12, Apple will now no longer include wired earbuds or a power adapter in the Smartphone Boxes. Apple is one among the few smartphone Original Equipment Manufacturer(OEM’s) that has continued to bundle both wired earbuds as well as a power adapter within the box for its iOS Devices. Many Android Original Equipment Manufacturer(OEM’s) have either dis-continued the bundling of earphones in the box or they never bundled them in the first place. Being said by analyst ‘Kuo’ also mentions that this removal from Apple will allow the company to sell the iPhone 12 at identical price as of iPhone 11 and by detaching the in box accessories will help them to offset the cost of the 5G components in the newer phones. Further, this de-coupling will reduce the dimensions of the iPhone packaging considerably which in turn will successively lower Apple’s freight costs and at Apple’s large scale, infact it’ill be good for the environment overall. The analyst isn’t resolve on whether a cable is be continued to be included or not.
Perhaps taking inspiration from Apple, reports also subsequently emerged that Samsung is also additionally moving to ship their smartphones without a charger within the box. The company is been currently analysing the decision and it hasn’t yet finalized when to eliminate charging brick and most importantly on which phones.
Now, before you jump up and criticize the move, let’s try to understand the rationale behind this seemingly-sudden decision from  Apple as well as Samsung. Note:- The decisions are actually from emerging reports and not on the premise of official announcements yet that being said by analyst ‘Ming-chi Kuo’ should been on-point for their comments on Apple’s upcoming moves, so the report does come from a position of high confidence. For Samsung, the decision still remains unsolved as per the original report. Both the sets of reports also seems to inter-relate the charging brick and not the ‘Brick Plus Cable’ assembly — though we won’t be surprised to see the cable also make an exit once the brick is removed.
Smartphones have truly become universal in this day and age. And with the adoption of a standard connectors like micro-USB and USB Type-C you will no longer get a charger with a fixed cable. The decisions also seems center all over the charging brick, which doesn’t see as much wear and tear as cables do. Though, the longer life of charging has led us to a point where many of us have group up a collection of charging bricks especially slower the speed that comes up with the box pack usually. If you have various people living with you, it is not common to have a few chargers strewn across the home too. So phones that are bought now-a-days, we  end up leaving  charging brick and cable inside the box unpack, until the moment  to replace an existing charger or if damaged.
Apple’s move may likely seems to be typically capitalistic in nature after all Apple sells accessories at a fairly high markup price on its own stores, even a basic 5W charger is without cable cost $19. So at first sight, the move appears to be contradict consumer’s real interest because it pushes them forward as it leads to an additional purchase while seemingly providing a marketing point for Apple of keeping the iPhone pricing to the same level as its a predecessor. But if we think the removal decision beyond the initial reaction, it does make sense. Maybe, not as much for iOS devices that still support the proprietary Lightning connector but for Samsung Galaxy line-up that has completed the transition to the USB Type-C Port. With wireless charging also picking up pace over the past few years, the need to unbox a new shiny charging brick is even not like before, especially if we have alternate convenient charging options around you which are faster.
The move to decouple the charging brick is also expected to reduce the final cost of the smartphone but not as expected. The end consumers will gain this benefit in the form of an offset against the increased in cost of 5G hardware. Smaller device packaging will be bringing benefits to logistics and we hope these well being is  also enjoyed by the consumers as well. So the benefit may not be as an apparent on the surface, but it will certainly exist in a the form to better, huge competitive pricing, at least to the Android side of the market.
Here, then comes an environmental cost related to charger’s. E-waste is  real concern and a BYOC (Bring Your Own Charger) model will encourage  the users to be a little more conscious of how long they use this device accessory and how they extras the manage to accumulate. It will push forth for a more uniform approach to charging across device segments from Bluetooth earphones, smartphones, laptops and even further and as we already have the USB Type-C also USB Power Delivery standards in place to encourage the same. Google even requires the latest Android Devices with Type-C to not break USB Power Delivery compatibility so the foundation stones are in place. A BYOC (Bring Your Own Charger) approach will be incentivize standardized faster charging as against proprietary solutions which require an extra purchase or an ecosystem tie-in. And, it will be also helping the third-party ecosystem to flourish also give us even large competitive multi-device solutions.
If Apple’s decision does pan out, it will certainly push the entire of the industry to do the same. The trolling and the jokes will also exist for a shorter time. But, eventually everyone will adopt the identical strategy as we’ve seen with the ‘3.5mm’ Headphone jack. But for charging bricks and cables, I am actually on-board this shift exceed consumers so everyone can enjoy the better value over spectrum.

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